When our Pastry Chef decided to open Éclair Specialty bakery in Los Angeles, she wanted a name that stood out for it, but unique and catchy at the same time. There were so many options, but while testing and tasting new eclair recipes, Anna caught herself repeating “Beyond Delicious” after each bite. And there was it! She knew that slogan for her Éclair bakery had to be “Beyond Delicious” since it was meant to give you mouthwatering anticipation. And what a better name as “Éclair-A-Licious” could rhyme with “Beyond delicious” and meet all the criteria for delivering the concept of unique and catchy bakery.